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The objective of any firm is to brand, market and sell its products or services profitably. Whether you are visiting ASBA from a small or large firm, we know there are many facets to effectively advertising, promoting, marketing and selling a company product or service – in addition to various public relations responsibilities. Connect your company, concept and product through ASBA and learn the latest methods of marketing, communications and sales to maximize delivery, distribution and return. The Marketing and Sales Connection Community is a group that meets once a month to deliver information and learning opportunities based on this imperative business tool. Multiple workshops, Get Acquainted sessions, The Fast and the Curious (Speed Networking), Monthly Mixers and special educational events are other ways to fill a need and develop new and profitable business relationships. In addition, join an ASBA COR3 lead group at a location near you.